Aerobic beginnings

 Seth Godin on habits

My favorite author, Seth Godin, wrote a post back in January. The following quote from that post applies here with healthy habits as well.

You might have noticed that the gym was a little less crowded this morning.

It’s only four days into the new year and most well-intentioned resolutions have already faded.

Of course they have. You can’t change an ingrained habit with just a few days of willpower.

We stay where we are, finding a level and a routine and protecting it. Change isn’t easy or everyone would do it. Finding more responsibility, making a bigger difference, following a new path–we need help and time to change those patterns.

That’s why we are going VERY SLOWLY in forming healthy habits. Every week I’m providing just one small step/tip to help you build upon a healthy habit pattern. This is the only way to make it stick. It’s the reason why I’ve kept off most of my weight and am able to go back when I fall off the wagon.

That’s, also, why I haven’t asked you to go the gym yet. The overcrowded gym is a BIG turn off. It is frustrating. It is time consuming. Now…it will be empty in comparison. Now is the time to join a cheap gym if you do not have aerobic equipment at home.

Aerobic Exercise

You need to find an activity or two you enjoy. The activity is to get your heart pumping.

Your aerobic exercise can be:

  • running
  • exercise class (or video)
  • aerobic machine

I like to use the rowing machine. As an alternate (when my knees feel really bad), I’ll use the elliptical. Stationary bike isn’t comfortable for me. I hate sticking to a time schedule to join any exercise class. I like to workout alone!

Find what works for you. If you have a machine at home, time to dust it off. If you don’t, time to join a gym that does. If you like to work out with a friend, find a time that works for both of you.

Working up to goal

When I first started going to the gym, I was on a 3-day schedule. Every Tuesday, Thursday, and Saturday I would go to the gym just for the aerobic.

I started by rowing 3 minutes at a slow pace. My heart did race.

Every time I went to the gym, I increased my rowing by a minute. When I reached the 20 minutes, I started increasing the resistance to make it more difficult. That’s where I am now. I still row only 20 minutes but I push myself go faster with more reistance.

Do what I did. Start with only 3 minutes of aerobic exercise. Add a minute each time. Your goal is to work up to a 20 minute aerobic activity 5 times a week.

Seth Godin & Me

PS: That is a picture of Seth Godin and me pre diet. When I reach my weight, I’m going to try to seek him out and get an updated picture! That’s a reward I would truly enjoy.

What reward are you planning on giving yourself? More about rewards in future posts. You’ll have plenty of rewards to help you form this new pattern of healthy eating.

Get Back In Shape To Do List

  1. Weigh In DAILY (recording the date/weight)
  2. Increase your steps every day by 250.
  3. Eat your meals within 12 hours.
  4. Drink 64 oz of water a day.
  5. Record what you eat.
  6. Know your meal-calorie guidelines
  7. Know what foods will heal health issues
  8. Snack on purpose
  9. Add aerobic exercise to your schedule

Motivational Reminders:

  • Healthy habits help you lose and maintain a good weight and health.
  • A scale is just the provider of information to help you make healthier choices.
  • Don’t just eat more calories; earn them!
  • Flush out the bloat.
  • Know your calorie boundaries.
  • Consistency matters.
  • Eat your way to better health
  • Exercise your heart

Welcome to the journey to better health! You can do it!

Salute to Mother’s and the power of video

MomBabyPat1

Stop for a few moment from the crazy preps for Mother’s Day. I ask you to stop for a few moments and watch this wonderful TED video about Mothers & Daughters.

This is not the first time I heard this wonderful TED speech about the “spoken poem” by Sarah Kay. I need to thank Seth Godin for reminding me of this wonderful piece. It made me cry and let loose all the emotions I’ve had bottled up as I “moved on” without her.  (Isn’t that what a good story is suppose to do?) This year is a little bittersweet for me. I lost my Mom last June so this is my first Mother’s Day without her.

The poem is GREAT … share with your mother.

The description of how to develop a story is also appropriate for this blog.

  • A story has a beginning, middle and an end.
  • Engages you in what is going on now.
  • Everyone has stories that others can learn from.

Three things I know to be true about my Mom:

  1. Loved to read mysteries…read 5 books a week until a week before she died.
  2. Hated to cook…she was the typical stereotype of a “burn everything” English Woman.
  3. Loved to sew…made our Easter coats, my sister’s wedding dress, and some of my outrageous requests for Halloween Costumes.

Go ahead, write down three things you know to be true about your Mother. You’ll be surprised about all the stories you can develop from that list. You’ll see beginnings, middles, and ends.

Share your story with your Mom in person, or in spirit. If she is still around but you are unable to see her in person … go ahead and set up that video camera!

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

Farewell to the TriIibes … Go make a ruckus

I heard this past Saturday that TriIibes is coming to an end. I’ve been part of this private social network for seven years.

All things (good and bad) come to an end. I’m sorry to see this one go but agree it is a good time. It is now the members turn to start a ruckus by leading people as crazy as we all are as individuals.

TriIibes was started as an experiment by Seth Godin in 2009.  He wanted to validate his theory of collaboration and how making things of matter really gets developed.

I had just started reading his blog only about a week or two earlier. He published an invitation on his blog. Of course, I jumped in.

The social experiment was a safe place to tweak your ideas and collaborate. It was a place we tested our ideas to see if they mattered and if it made enough of a ruckus. People of all walks of life, not just marketers, discussed their projects and received, to the most part, great suggestions.

I have met some fabulous virtual friends. Some marketers, some copywriters, some geeks, some experts in sales, doctors, dentists, toy store owners … and the list goes on and on and on. What is fascinating as we all say our goodbyes, the first generation (those who started participating 7 years ago) are still active participants. Each of us are reviewing our conversations and the projects we initially started. We are talking about what worked and what did not. Each one of us have evolved through the guidance of Seth Godin.

When Seth was about to launch his speaking engagements around TriIibes, he held a private dinner with a few of the social network members. I was one of the lucky ones. I walked in, Seth came to greet me with a parrot story (a really good one, too). It was through TriIibes and this encounter with Seth that I uncovered the power of my parrot, Scarlet. It is because of Seth Godin, that every business has Scarlet, in some shape or form, part of it. She is my trigger for my brand. I can not tell you the number of times I get a call “Pat, I saw a parrot and it reminded me to call you about …”

Here is Seth TED presentation about TriIibes and how they work.

What can I share with you from all that I learned through TriIibes:

  1. It takes at least 3 people to start a movement. Hence why tribes is spelled with 3 i’s. Gather a group who support your cause or idea and lead them.
  2. Every movement requires a leader. Leaders are in short supply. Lead and the word about you and your cause will spread.
  3. It takes at least 1,000 followers to begin to see the needle for change to move. Have your fans and followers spread the word to their fans and followers. That will influence the movement.
  4. People want to be part of a cause they believe in. They have a uniform (actual clothing, style, interaction). They want to show how they belong to a small, exclusive group.
  5. Buy the book, Tribes, and read it often!

Another book of Seth’s came out over the last seven years that also had a profound impact on me. That book was Linchpin.

  1. The industrial style education has convinced us to avoid risks. The opposite is necessary to succeed in today’s economy.
  2. Your fear is not real. No sabor tooth tigers anymore. It’s that little lizard trying to scare you out of taking risks
  3. Fail often and early.

If you have been reading any of my posts, you have probably come across Seth’s name and my respect for his knowledge. But I need to express the most important lesson Seth Godin teaches.

BE GENEROUS!

Thank you, Seth Godin, for the fabulous opportunity you generously gave to us with TriIibes.com.

Now, for something completely different … it is our turn to make a ruckus. BTW, it’s your turn, too.

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

What video story do B2B companies have

What’s the wholesalers story?

DSCN0091aDo B2B companies only care about how they can make money from investing into creating a video? If so, what type of story do I need to tell that would resonate with a B2B company that sells to another B2B company?

As I continue the journey to see how to tweak Viditude, I remembered my days selling Parrot Greeting Cards to wholesalers in the previous post in this series. My wholesale customers only cared about how they could make money with my product before they would consider buying any product from me. Does my video services fall into the same kettle of fish?

I’m not a huge company. I’m actually a freelancer who will bring in others when needed (voice over actors, audio engineers, lighting, camera … etc.). Most of my work falls in the category called Motion Graphics. On these, I work alone.

Seth Godin (yes, again … he is just that good) had this post about Freelancers.

 And they need to spend at least half their time getting better at their craft (and helping the market understand and appreciate what they do).

This is so true. Most people have no idea how long it takes to develop a good motion graphic video. It takes about 10x longer than what most clients expect it actually takes. From a B2B perspective of “will I make money off this video” is an expensive “risk” with no guaranteed return.

Sure, I can take the opposite approach one of my virtual mentors, Jeffrey Gitomer, talks about all the time. “What’s the cost to you if you don’t and your competitor does?” That’s more of a response to a potential obstacle. It isn’t a “story” I can tell to galvanize a community of clients.

So what is the story I need to tell for B2B to what take a chance with me?

I don’t really have an answer. But … Seth Godin is putting together a course:

I’m creating a new course on Udemy about freelancing.

Part of the course will be a lightning round where I’ll answer your best questions about building and growing a career as a freelancer.

So here is the question I submitted:

When marketing to a Business-to-Business client who is focused on “will this make me money” should you focus your story more on the B2B client’s emotional needs or the B2B client (or both)?

All companies, B2B included, need to speak from the heart. Their story needs to have an emotional element that is conveyed through their product and/or service.

Steve Jobs talked about this during is launch of his then new company, NeXT.

Heart and B2B

Reducing risk for many B2Bs with the idea of “will this make me money” is difficult and more of a commodity type of analysis.

  1. I really can’t commit to creating a “viral” video. No one can.
  2. I also can not commit to the video actually making sales. I can fill the sales funnel with qualified leads, but it will take someone to close the deal.

Neither of those speak to the heart and soul in a way that Steve Jobs talked about NeXT.  They are more about talking to objections as I stated previously. Their really isn’t a story there (though I do point to Snowball the Dancing Cockatoo in my discussions).

But maybe that is MY story. Using my decades of working with corporate clients, I’ve helped many translate their thoughts into systems, processes, architectures, policies. I earned the nickname Thought Translator (see thoughttrans on twitter). So, maybe my story needs to include more that I translate their thoughts into a story clients relate to and triggers the buying process. I may need to wait to hear Seth Godin’s response to my question.

Putting all this together from the previous posts:

  1. My 2015 goal is to figure out where Viditude can make a difference for mid-size businesses.
  2. My belief is that video will help differentiate a client from their competitors by building communities connecting their clients. I believe video leads to sales for that reason.
  3. The problem video solves is  building online trust with (prospective) clients before you even know they exist by using SEO, text, image, and social media with or without your face and/or voice on camera.
  4. I’m trying to help mid-size companies change / learn the new mindset of community engaging by creating a unique story that resenates with their community.
  5. I’m trying to help B2B business make money from and for their clients.
  6. I’m trying to help B2B businesses find their heart-felt story to connect with their clients breaking away from the old mindset of selling facts and figures.

My strategy for each client is to create a video that amplifies their client’s emotion of connectedness.

I want my clients to feel like they are
one-of-a-kind to their community of clients.


I do this by translating their thoughts into a story for video
and developing a channel (platform) for their clients to engage.


Each video is generous with perceived helpful information
presented in an artistic one-of-a-kind motion graphic.


Each video increases sale opportunities by providing feelings of
comfort, joy, belonging & connectedness for their clients.

I don’t believe I need to make any changes or addition to what I’ve developed from the previous posts in this series.

It may help you to revisit the previous posts about my re-investigating where Viditude fits in the wide world of social media and video. Especially if this is the first post you are reading about my journey.

  1. Surpassing goals: What made me start the change.
  2. What’s your purpose: Before vision, you need to understand your beliefs and purpose.
  3. What problem are you solving: How specific can you be in defining the problem you are solving.
  4. What are you trying to change: What are the emotions need to be tapped into.
  5. Emotional Strategy: Emotion vs fact.
Now it’s your turn

Now back to you … you can’t say that B2B is different … that it isn’t selling feeling. Well at least not after watching the video of Steve Jobs above.

Do you understand the emotional drive your clients have
to “connect” with you and do business with you?

 

What emotion can you amplify to create a scenario where a client seeks you out to do business with you?

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

Emotional Strategy

DSCN0090Seth Godin recent post,  Goals, strategy & tactics for change, defines strategy this way:

The Strategy: What are the emotions you can amplify, the connections you can make that will cause someone to do something they’ve hesitated to do in the past (change)? The strategy isn’t the point, it’s the lever that helps you cause the change you seek.

What emotions can I amplify?

I don’t believe I explored emotions enough. Therefore, this post is a part two of exploring the emotional connection with clients side of things. What each video does is unique to the particular client. But what about the emotional state of their clients? Do I need to reach my clients by talking about how they can reach the emotional state of their clients?

There’s no way in which I can know their clients emotional state to be specific with my story. I can only hope they understand a bit about their clients or that they hire a company to do the research for them (see video below). It took IKEA six years to understand the South Korean market before they entered.  What I do in my process of understanding my client is to ask questions to uncover their client’s emotional state.

This does bring up an interesting question for me. Back to who is it I’m trying to change? Is it Business-to-Business (B2B) or Business-to-Client (B2C).

Scarlet’s Feathers Retail/Wholesale

When I first started Scarlet’s Feathers, a greeting company for those who live with companion parrots, I had two separate target markets.

  1. One was direct to the consumer through parrot-shows and online.
  2. The other was direct to parrot stores through cold call, pet-trade shows, and online.

My sales were 50/50 between the two markets. Each market had a completely different perspective.

The consumer market was concerned with:

  1. That card looks like my parrot!
  2. That’s what my parrot would say in that instance!
  3. I’ll find a reason to send this card.

Notice, price was not important. My cards cost more than what they could get at the local drug store. But for the RIGHT card featuring THEIR parrot … cost didn’t even make the list!

The wholesale market was different.

  1. Can I make money from this card?
  2. Does it feature the most common of parrots my customers have?
  3. Can I sell enough for this specific occasion?

Here, it’s not so much the cost of the card as it is “will this card make me money?”

These are two totally different stories. I had to create a different story depending on the audience.

For the wholesale market like the pet-trade shows, I had statistics in my head. I would talk about how many cards were sold per year. I also related to how many cards are purchased by individuals. Based upon the size of their customer-base. I would calculate the number of cards per year times the amount of money they would make off these cards. I didn’t try to sell them that many. I asked what was the most common of parrots (usually african grey or macaws). Then I would recommend birthday and holiday cards only. All my cards were on display so they could read the cards. Each of my wholesale clients became repeat clients.

For the retail market; usually online, I had a regular email sent once a month. I talked about the “story” behind a specific card. I would share a “Scarlet” story. I would also list the upcoming holidays. Each email stimulated people to go to the website and order cards. Not just for the upcoming holidays. For your information, I NEVER had a sale. I charged full price for the card.

What story will connect to prospects?

Back to Viditude. Where do I concentrate first: B2B or B2C clients? Yes, I could create a story for each. First, it is best to get word of mouth going if I pick ONE to focus on first.

The business networking groups I currently attend are B2B focused. In fact … it’s really B2B2B. Meaning. My clients sell to other B2B clients. So, my story needs to focus on how video will make their clients and them money.

Back to the original question of this post: What emotions can I amplify for the B2B?

FEAR:

  1. Fear of competitor having an advantage
  2. Fear of client’s leaving
  3. Fear of video process and exposure

Today’s marketing is more about “engagement” than “fear”. “Fear” is more of an obstacle. One I’m not sure I want to amplify. Loyalty isn’t really an emotion but it is a feeling of comfort, joy, belonging and connectedness. All of which are in short supply today.

I can first talk to one of the fears but then lead to loyalty. Building client loyalty through engagement.

Back to the beginning

Putting all this together from the previous posts:

  1. My 2015 goal is to figure out where Viditude can make a difference for mid-size businesses.
  2. My belief is that video will help differentiate a client from their competitors by building communities connecting their clients. I believe video leads to sales for that reason.
  3. The problem video solves is  building online trust with (prospective) clients before you even know they exist by using SEO, text, image, and social media with or without your face and/or voice on camera.
  4. I’m trying to help mid-size companies change / learn the new mindset of community engaging by creating a unique story that resenates with their community.
  5. I’m trying to help B2B business make money from and for their clients. Something very similar to how I made this explainer video for a Management Consulting company.

My strategy for each client is to create a video that amplifies their client’s emotion of connectedness.

I want my clients to feel like they are
one-of-a-kind to their community of clients.


I do this by translating their thoughts into a story for video
and developing a channel (platform) for their clients to engage.


Each video is generous with perceived helpful information
presented in an artistic one-of-a-kind motion graphic.


Each video increases sale opportunities by providing feelings of
comfort, joy, belonging & connectedness for their clients.

 

Now it’s your turn

This is my continued self-exploration for Viditude. I’m taking a bird’s eye view of where my services can be best suited or if I need to change my services. I’m doing this because I, like most businesses, would be wise to do this every year (or at least every other year). I’m doing this publicly because I need to do this and why not expose my thoughts to help readers to do this privately.

It may help you to revisit the previous posts about my re-investigating where Viditude fits in the wide world of social media and video. Especially if this is the first post you are reading about my journey.

  1. Surpassing goals: What made me start the change.
  2. What’s your purpose: Before vision, you need to understand your beliefs and purpose.
  3. What problem are you solving: How specific can you be in defining the problem you are solving.
  4. What are you trying to change: What are the emotions my target audience is feeling that I’m attempting to tap into.

Now back to you …

Do you understand the emotional drive your clients have
to “connect” with you and do business with you?

 

What emotion can you amplify to create a scenario where a client seeks you out to do business with you?

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

What are you trying to change

To continue with my self-exploration for Viditude, I’m taking a bird’s eye view of where my services can be best suited or if I need to change my services. I’m doing this because I, like most businesses, would be wise to do this every year (or at least every other year). I’m doing this publicly because I need to do this and why not expose my thoughts to help readers to do this privately.

If this is the first of the posts you are reading, you may wish to see these previous posts:

  1. Surpassing goals: What made me start the change.
  2. What’s your purpose: Before vision, you need to understand your beliefs and purpose.
  3. What problem are you solving: How specific can you be in defining the problem you are solving.

I refer to Seth Godin often. He is the best at explaining the new way businesses grow (no longer mass selling but rather artistically connecting the weird). He talks about how clients view the world and the impact it has on every business (look at the song business (think itunes) and how that has changed).

He always asks questions that make me ponder. Through this self-explanation, his questions are at the heart of what I need to uncover to transform Viditude. In a recent post, Seth Godin talks about Goals, strategy & tactics for change. He defined goals, strategy & tactics slightly differently than what you may have learned in business school. The goal is about change. Changing mindset through a person’s feelings.

Who are you trying to change?

Here I need to be more specific. I keep on talking in terms of who I want to “help”. That’s not quite the same thing as “change”. Changing a mindset is an outcome. The first step to cause change is to affect the emotional reason for doing things first. “Help” is what I do but first I need to figure out:

Who am I trying to change emotionally?

I already addressed the fear of speaking on camera by concentrating on motion graphics. But that emotion is more of an obstacle than a mindset. Something is hidden behind the phrase “too risky” if it isn’t perfect. Something is causing the resistance to creating video.

I’ve addressed the uneasy feeling people have about video (the cost, time, and what the heck to talk about) through blog posts, speaking events, videos and a book. I believe all the excuses are elements of a smoke screen to another emotion. In fact, I consider this uneasy feeling not a feeling at all. It’s more of being unaware of the potential video can add to their business. I believe the real culprit is the fear of doing something different from what has always been done in the past.

What I’m actually trying to change is the resistance to trying social video. That’s not what I need to do. I need to try to get people to believe in the new marketing way of building communities rather than pitchy sales approach. Afterall, it’s no longer who you know but who knows you (famous quote by Jeffrey Gitomer).

Unfortunately, the people who control the budget for such things want to continue the way they have always done it. Pushing their sales pitches for free via the Internet. Interrupting people on the Internet as TV with ads interrupted viewing (pre-DVR). It’s a mass-marketing mindset.

That is what I’m really trying to change…the

  • “this is how it’s worked in the past”.
  • “I am just another ______ (fill in the blank)”.
  • “If I tell them how, they won’t buy my services”.

All of the above defines “commodity”. Once you are a commodity, you’re only differentiator becomes price! Then you may win the race to the bottom…and eventually go out of business!

Video is an easy way for mid-size businesses (any size business) to take advantage of building a community that engages around what they do. Going forward, it’s the easiest way to de-commodify yourself from others who do what you do; to stop being selected solely by price.

Who am I trying to change? Those people who believe:

  1. mass marketing is dead.
  2. their clients are outside the normal curve.
  3. they want a community more than individual clients.
  4. connecting their clients to each other will grow their business.

How does video help clients connect?

  • Coordinates the connections.
  • Builds the trust.
  • Gains permission by potential clients to interact.
  • Provides a platform to exchange ideas.

Those potential clients who choose not to build communities with video will be ignored. They are not my potential clients.

I want my clients to feel like they are
one-of-a-kind to their community of (prospective) clients.


I do this by translating their thoughts into a story for video
and developing a channel (platform) for their clients to engage.


Each video is generous with perceived helpful information
presented in an artistic one-of-a-kind motion graphic.

I believe every client has a unique story to be told. That makes each client one-of-a-kind versus being perceived as a commodity.

Generosity and art is at the heart of new marketing. Creating video is both generous and artistic.

Before we get to tactics … keep in mind what Seth said in the above video:

Don’t strive to be heard when you’re here … work to be missed when you’re not.

  • make art
  • give gifts
  • do work that matters
  • connect
  • lead
  • ship
  • make a difference

That’s the feeling I want to change. That mid-size businesses can make a difference uniquely and thus be missed when they are not around.

Back to the beginning

Putting all this together from the previous posts:

  1. My 2015 goal is to figure out where Viditude can make a difference for mid-size businesses.
  2. My belief is that video will help differentiate a client from their competitors by building communities connecting their clients. I believe video leads to sales for that reason.
  3. The problem video solves is  building online trust with (prospective) clients before you even know they exist by using SEO, text, image, and social media with or without your face and/or voice on camera.
  4. I’m trying to help mid-size companies change / learn the new mindset of community engaging by creating a unique story that resenates with their community.
Now it’s your turn

Who are you trying to change?

What is their emotional need to change?

Does who you are trying to change match your goal and belief (aka purpose)?

What problem does your service solve in helping clients make the change they want to make?

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

Collecting or Connecting the dots?

IMG_3655Seth Godin has been encouraging people to fail, and fail often. Unfortunately, most people avoid what scares them by playing it safe. People work under the radar, in order not to be noticed. That is why so many businesses are not taking advantage of one of the best opportunities to engage with potential clients…by creating helpful videos!

Forgive yourself

Mr. Godin’s Monday’s post, Forgive Yourself, was short and so full of reality. It’s the reality rarely acknowledged. It’s the reality, once understood, that will provide opportunities and peace of mind.

Here it is:

Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair.

Forgive yourself for not being the most successful, the cutest or the one with the fastest time.

Forgive yourself for not winning every round.

Forgive yourself for being afraid.

But don’t let yourself off the hook, never forgive yourself, for not caring or not trying.

I’ve seen so many people NOT create videos because of fear. The fear that they will not be the best; the #1 in something. The fear of being laughed at. The fear of not being the #1 viral video! The fear of not looking, sounding, or acting their best! It means that if you are not #1, you failed!

It’s never the money or the time. Those are smoke screens to hide the fear. It is the camera-shy fear of not being #1 that is preventing you from so many opportunities to connect with potential clients! Anything less than perfect means you failed!

Where does your fear of video come from?

Where does that fear come from? Well, it’s based upon how we were raised. Our Industrial Style training taught us to collect dots instead of connecting the dots. That unless you are #1, don’t bother.

Seth wrote about meritocracy in yesterday’s post. Our obsession with measurement (collecting the dots) has been hammered into our minds to be the best when that isn’t always feasible.

Seth Godin’s short presentation at TEDxYouth is very impactful.  Watch and think about how you’ve acted in the past.

  1. How high would you raise your right hand?
  2. How would you use the four blocks?
  3. Are you fitting in or standing out?

Where is your business going?

We now live in the world of connection. People want to “connect” to learn. People can find answers to anything with a simple Google or YouTube search. (FYI: YouTube is the #2 search vehicle to find answers.)

  • If your video is helpful to a potential client’s current situation, they will “connect” with you.
  • If your video shows your passion, it is art. People want to “connect” with artists.
  • If your video has a compelling story, people will engage (connecting dots) with you.

It’s not the number of views (collecting dots) … it’s the amount of engagement (connecting dots) with those you have helped connect (not collect) the dots.

There is no perfect video script, video style, or video topic. So stop avoiding creating videos because you fear you will not be #1. No video created out of your passion for helping clients is a failure!

So go ahead, create multiple videos based upon your passion. Look to be helpful to just one potential client with each one.

To “parrot-phrase” Seth Godin: Forgive yourself for any imperfections in the video. Learn and do better with the next one.

Never forgive yourself for not caring or not trying to create a helpful video!

 

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

The things we know to be true about Mother’s Day

MomBabyPat1

Stop for a few moment from the crazy preps for Mother’s Day. I ask you to stop for a few moments and watch this wonderful TED video about Mothers & Daughters.

This is not the first time I heard this wonderful TED speech about the “spoken poem” by Sarah Kay. I need to thank Seth Godin for reminding me of this wonderful piece. It made me cry and let loose all the emotions I’ve had bottled up as I “moved on” without her.  (Isn’t that what a good story is suppose to do?) This year is a little bittersweet for me. I lost my Mom last June so this is my first Mother’s Day without her.

The poem is GREAT … share with your mother.

The description of how to develop a story is also appropriate for this blog.

  • A story has a beginning, middle and an end.
  • Engages you in what is going on now.
  • Everyone has stories that others can learn from.

Three things I know to be true about my Mom:

  1. Loved to read mysteries…read 5 books a week until a week before she died.
  2. Hated to cook…she was the typical stereotype of a “burn everything” English Woman.
  3. Loved to sew…made our Easter coats, my sister’s wedding dress, and some of my outrageous requests for Halloween Costumes.

Go ahead, write down three things you know to be true about your Mother. You’ll be surprised about all the stories you can develop from that list. You’ll see beginnings, middles, and ends.

Share your story with your Mom in person, or in spirit. If she is still around but you are unable to see her in person … go ahead and set up that video camera!

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

6 ways to find video topic ideas

Microsoft PowerPoint - Viditude.pptxIt’s so easy to stall making videos because you “have no idea” what to talk about.

Sorry, that’s an excuse! Their are plenty of places to look for video topic ideas.

  1. Twitter: Twitter is a treasure trove of ideas. Take a look at what is trending. What are the most popular tweets that are retweeted by thousands? What business topic is “hot”? Pick 5 you can apply to what you do.
  2. Experts: I continually look at tweets and Facebook status updates by Chris Brogan, Phillip Bloom, Jeffrey Gitomer, Seth Godin, Bernadette Jiwa, Zig Ziglar and so on and so on. Which have the most likes, favored, retweets? Oh, and please do not forget about Google Plus. So much information is shared on Google Plus via blog posts, favored articles, videos and images. What is being talked about today. Pick 3 you can use to create a video talking about how it applies to your clients business.
  3. Books: When was the last time you read a business book? Pick one up on sales or marketing. Write down ten important points and think about how they apply to what you do. Create a video (or 2) about a story with one of your clients that illustrates those ten points. All of your clients are looking for more clients. Create a video with ideas you “discovered” in the latest book with a book review.
  4. FAQ: Frequently Asked Questions is one of the most obvious and often forgotten places to find video ideas. If its a frequently asked question, then it is a good topic for a video.
  5. TED: Oh, what a wonderful stimulating source of ideas. Each video is made to stimulate conversation. The top videos cross such important topics which challenge our status quo and what we thought to be true. Pick one or two and create a video that challenges the status quo in your business.
  6. Slideshare: Presentations by others in your industry. Look for ones where you have a different perspective. Create a video either for or against that perspective.

So, why are you not making a video? Can’t be because your out of ideas!

Stop feeding your Lizard brain and create a video today!

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

5 ways to use video to show your clients some love

vdcandyAre you the type of business person who makes the sale and never calls the client back until it is time for renewal or to order something else? Your “clients” are asking themselves, “Do you really care about my success?”

Are you the type of business person who gives a “gift” of little value to their clients. It’s generic and doesn’t help them. Those mugs, sticky notes, paper weights with YOUR name on it; does your client really care? Actually, the question your clients are asking themselves, “Do you really care about ME?”

Their is a better way to show your client that you really do care about the relationship. It does take effort and creativity and sincerity. But…it’s a lot easier than you think!

How’s Your Client Relationship?

Take a look at your client-base. Think about your relationship with each one? Then ask yourself:

  1. Does she pick up the phone to actually talk to you?
  2. Does she open your emails?
  3. Are you getting future business from her (referral or repeat)?

If you answered “no” to any of them, you really are not showing your clients the appropriate amount of “love.” You do not have a loyal relationship with that person. Your risk…you will only get repeat business (and never a referral) if you are cheaper than your competitor!

Reality of referrals

I can hear you now, “but my product is helpful and valuable to her.” And you got paid for that. Transaction done! No trust or loyalty was earned. Their is no love (aka loyalty) relationship with your client. You haven’t done anything for her to say to others “she’s remarkable; she did this for my business.”

To earn love (aka loyalty) from existing clients (and get them to talk about you), you need to change your thinking to be helpful to them…without expectation of return. Your objective is to be known as a HELPFUL person that provides real VALUE to clients. Notice those two words … Helpful and Value. Their is a third component…being helpful and of value only works if it is SPECIFIC or customized for the client. It is only then that the client will feel “loved”.

If you want clients to talk about you in a referral manner, you need to be a bit more creative and helpful than giving them or doing something about YOU! To go the next step, your reputation must earn a “she really does care about my business” factor. Before you hand them another trinket or brochure, think helpful, value, and specific! Ask yourself: “What value does this have in helping this specific client grow their business?” If you have a relationship with a client who is successful in part because of you, you will have a loyal client forever! You will have a client who talks about you to other potential clients.

The power of video love and referrals

This week is Valentine’s Day. Why not show some love to your clients.  Get started by:

  1. Making a list of 5 clients with a fragile relationship.
  2. Look at their website for ideas
  3. Compare their business to your client list

Now think about how you can help them specifically by creating a video. By using your smartphone video, or webcam, or other recording device you are providing your client with something that can be watched multiple times and SHARED multiple times.  How’s that for a referral? The key to success is to make sure the video has:

  1. Value: perceived value by the client
  2. Helpful: ideas to help her business
  3. Specific: to them!
Need specific ideas?

This video contains five ideas on how you can use video to show your client you really do want a relationship and appreciate their business! Show them you really do want to see them be successful.

 

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact me at Viditude! I’ll make sure you tell your story through motion and still graphics or help you with a speech that explains it in a way your target audience will understand. I will strategize to make sure you make the right visuals using different mediums to add value to your prospective clients! That’s what makes Viditude different from others! Viditude wants YOU to connect with every visual you create! Together we can talk about your clients and your visuals! I can instruct you through some common mistakes and give you confidence to improve and continue! Your visuals can be slides, motion graphics, images, or video (including talking-head). Your visuals can explain what you do or be a webinar or e-course for additional revenue. The opportunity for you and your use of visuals is endless.

Call 973.619.9353 or email Talk2Me@PatFerdinandi.com. Of course, if you just want to talk about parrots, Scarlet, a Solomon Island Eclectus Female Parrot, would be happy to squawk about their superiority! Her brother and assistant, Obi a black-nosed Rhodesian Ridgeback, will be right by her side.

NEED A SPEAKER!

I’m Pat Ferdinandi. I would love to talk at your meeting about Visual Marketing! People continually tell me how I inspire them to try and give them confidence they can do it. I will make sure you look and sound good on video! Helping YOU to succeed via video is my objective! Call 973.619.9353 or email Talk2Me@PatFerdinandi.com to schedule me to speak at your next meeting. My examples and stories will encourage you to take advantage of visual marketing to convey your value to your clients.

Viditude! Montclair NJ 973.619.9353 Talk2Me@PatFerdinandi.com